Let The World Fall In Love With Chinese Flavors.

Weilong Delicious Global Holdings Ltd. is a modern enterprise producing spicy leisure food, which integrates R&D, production, processing and sale. Headquartered in Luohe City, Henan Province, so far, it has set up many industrial parks and branch companies across China.

Weilong Delicious Global Holdings Ltd. always sticks to its mission of “ Let The World Fall In Love With Chinese Flavors. .” and unremittingly strives to achieve the promising vision of “making authentic Chinese gourmet more entertaining, casual, convenient and affordable,and embrace digital-intelligentization and ultimately build a great business that brings joy and happiness to people for 123 years. ”With traditional delicious food as the carrier, the company is committed to spreading profound Chinese culture on delicious food to the whole world and sharing healthy lifestyle with it.

Looking into future, Weilong Delicious Global Holdings Ltd. expects to be a“co-builder” of ecology. Upholding its core value of “ being a consumer-centric and innovation-driven organization with integrity and virtue embedded into our culture.”, it will build up transparent, fair and just Weilong ecology so that excellent staff of the company could grow faster and all partners of cooperation could co-build the platform and ecology, develop together and co-share the benefits.

  • In 2023
    Established Overseas Business Development Center.
  • In 2022
    The Company announced its listing on the main board of The Stock Exchange of Hong Kong Limited on December 15, 2022.
    The Xinglin Plant in Luohe City was partially put into production.
  • In 2020
    Shanghai Weilong Biotechnology started operation.
    The construction of the manufacturing facility of Xinglin Foods commenced.
  • In 2019
    Set up 22 marketing areas, and established an omni-channel sales and distribution network by integrating our online and offline resources.
    The manufacturing facility of Weidao Foods was completed and put into production, achieving greatly improved automation level and production capacity.
  • In 2017
    Carried out rapid expansion of production capacity. Implemented the world leading SAP information management system.
    Set up self-operated online stores on to further enhance online sales.
  • From 2015 to 2016
    Implemented a series of brand and marketing strategies to improve brand image.
  • From 2010 to 2015
    Introduced celebrity endorsement for our products to enhance brand awareness.
    Carried out expansion of production capacity for seasoned flour products and bean-based products.
    Introduced stretch film wrapping machine and other automation equipments to streamline the production process.
  • From 2006 to 2010
    The second plant of Ping Ping Foods began construction.
    Weilong Big Latiao (大面筋) and Mini Latiao (小面筋) snacks were introduced to the market.
  • In 2004
    Ping Ping Foods was established and we moved to Luohe Industrial Park.
  • In 2003
    Applied for the trademark of Wei Long.
  • From 1999 to 2001
    The founders Mr. LIU Weiping and Mr. LIU Fuping started the business in Luohe City. Created our first Latiao (辣条) snack.